For the first 15 years of my media career, I watched time and again as company representatives missed opportunities to put the best light on their company. Even worse, in difficult story situations, some representatives would actually make the situation worse. Many times, as a news director, I wound up giving representatives pointers so they would be prepared to gain better results from their interviews.
I was also on the other side of the situation. In the Columbine story, I was actually the survivor of an ambush interview by my colleagues at PBS. The ethics of our helicopter coverage during the tragedy, while lauded by the local Denver Police Department, was questioned by a group of east coast police “experts” and the PBS anchor. I was in day three of story coverage and doing the interview on no sleep. I was also put to the test as a corporate spokesperson in several public relations situations that could have put my clients in very undesirable positions but I was able to navigate the interviews and come out with positive outcomes.
Now I would like to put those skills to work for you. It is so important to be media trained by someone who has had the experience on both sides of the camera and microphone. When the time comes, you want your representatives and executives to be trained to deal with whatever situations, good or bad that may arise. Mulligan&Co. LLC brings unique and expansive experience to your media training – training by someone who has been in the trenches.
For information on how you can benefit from media coaching, or email us!