What would you do if your business had a problem...and the media called?  Your brand, reputation, and profits could hang on what you do in the next ten seconds.

What would you do if you were helping the community...and you wanted the public to know?  Unless you understand why stories are chosen and who chooses them, you may be wasting your time and losing a potential ally in future community service.

I know what you should do.  And I know just how to manage that moment of crisis and that moment of service. 

As a former media insider, I know it is not enough to know how to "talk" to the media. You have to build relationships and trust.

I know, for example, that the worst possible response is to shout, "no comment," and hang up.  It's much better to let them know you'll have a response soon, ask about their deadline(s) and for a phone number and email address. 

 Then let me return those calls and send those emails. Let me use my expertise to get your message to the reporters in a way that it gets to the public.

Mulligan&Co., unparalleled experience, unprecedented results.

Please click here to see me explaining Denver supermarket chain King Soopers' position during labor negotiations in June, 2009.