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Cause Marketing Partnerships

As markets become more competitive and consumers more discriminating, companies are finding success by developing significant relationships with the non-profit world.

• According to a recent survey by Cone, Inc., 93% of Americans have a more positive image of a company that supports a cause they care about, while 87% are likely to switch from one product to another if the product is associated with the cause.
• Of issues Americans want companies to address, health-related causes top the list.
• According to an article in the Harvard Business Review on Corporate Social Responsibility, “Corporations can use their charitable efforts to improve their competitive context – the quality of the business environment in the location or locations where they operate. Using (strategic) philanthropy to enhance context brings social and economic goals into alignment and improves a company’s long-term business.”

Mulligan&Co. LLC is experienced in aligning corporate brands with cause-related non-profit partners, especially in the area of healthcare. When the partnership is relevant it creates a terrific win-win scenario and a value proposition for each participant. Developing these partnerships is one of the most rewarding areas for the Mulligan&Co. LLC team.

PR Income Stream Development
Mulligan&CO. LLC has also developed a business model that provides non-profits an income stream through public relations and educational program development.

For more information on how you can benefit from these       non-profit services email us!