I would suggest this toolkit is a 'must-read' for any school administrator as part of their crisis planning. Having spent 25 years in the television news business, I have covered a wide range of crisis events, including Columbine. Diane's outlines, suggestions and advice are spot-on and Heaven forbid anyone should have to deal with such a crisis, they will be well-served by the preparation Diane painstakingly explains in this e-book. .
School Crisis e-Book
Before the reader thinks this is just a manual on how to 'help' the media in a crisis, let me assure you it is not. This is will serve any decision-maker as a road-map on what to expect and how best to prepare for a wide range of situations ranging from on-campus crisis, to news-makers visiting campus to your football team winning the state championship. While Diane certainly knows first-hand of what she speaks, she has solicited input, suggestions and experiences from a number of journalists around the country to help the reader be as best prepared as possible. I encourage anyone charged with crisis planning and/or crisis communications to read this toolkit, follow its suggestions, and share it with others on your team. It's time very well spent."
Marc Williams | Williams Communications Group
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